Here were the ingredients: “the client likes plaid, has a beard, is a photographer, and his name is Jack… go!” And with that, Lumberjack Photography was born. Using rustic charm paired with simple branding elements, Character developed Lumberjack’s overall identity, which included the name, stationary, brochure and portfolio website. The final product resulted with an approachable, friendly tone with a tactile quality that suited the personality of the client.

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